STATEMENT / STORY BOARD
We selected the statement ‘Design should be Global’ and decided to negate this statement, with the belief that design is built on the variety of cultures humanity has to offer and to design globally would to be to homogenise culture and all it embodies.
Our idea for the video was to select a variety of objects that reflect different design styles and cultures, interacting with these simply through a series of short clips and still images.
Gradually the clips would speed up to represent the large variety in culture and design till finally they all end together with our final statement:
“To homogenise culture through design, is to ignore the history and identity of humanity”
SHOOT / EDITTING
We shot all imaged on a simple white background to keep the focus on the object, and all interaction was limited to hands.
Some of the clips we filmed/photographed were based on jewellery, sports, food, packaging, decor etc.
The language clips contain the message ‘NO ONE GLOBAL CULTURE’ in Japanese, Chinese, Danish and Gaelic.
To edit images we simply cropped them and enhanced the clarity and whiteness.
Creating the sequence the primary idea was to gradually speed the clips up so we used a combination of jpeg and mov. files. Our audio was simple and just the sound of a page turning that could effectively enhance the turnover of clips and the increase of speed.
FINAL PRODUCT Final Video – Global Design